Answer:
increased popularity of new and exciting entertainment events such as movies
Step-by-step explanation:
As the entertainment industries developed, more people wanted to acquire free-time to consume the movies/tv shows provided in television. Most of the shows that were popular during this time targeted toward female audiences.
One of the things that they do to obtain this is by cutting the time that they need to finish their job. This is why time-saving household inventions selling really well during this time. (at the time, career options for women was very limited. So the majority of them were stay at home wives)