Question

Do you know the difference between needs and wants? When companies that sell coffee develop their marketing strategy, do they concentrate on satisfying their customers’ needs or wants? What about a utility company, such as the local power company? A humanitarian agency, such as Doctors without Borders?

Answer 1

Needs are basic requirements for survival, while wants are ways of expressing those needs. Coffee companies typically concentrate on satisfying customers' wants, while a utility company and humanitarian agency focus on meeting customers' needs.

Step-by-step explanation:

Needs and wants are two different concepts in consumer behavior. Needs are basic requirements for survival like food, clothing, and shelter, while wants are ways of expressing those needs. When companies that sell coffee develop their marketing strategy, they typically focus on satisfying their customers' wants rather than their needs. They may emphasize the taste, aroma, and experience of drinking coffee to create a desire or want in their customers.

On the other hand, a utility company like the local power company primarily concentrates on satisfying their customers' needs. Their main goal is to provide reliable and affordable electricity to meet the essential needs of consumers.

A humanitarian agency like Doctors Without Borders also focuses on meeting people's needs. Their primary objective is to provide medical aid and support to those who require it, especially in crisis situations and areas with limited access to healthcare.

Answer 2

Answer: the difference between needs and wants is very simple. Needs are what we need to live, the basic requirements, and wants is everything else we might like to have, but we don’t need tosurvive. The wants depend on the needs of humans themselves.When companies like coffee store, utility company, local power company, humanitarian agencies, even doctors develop their marketing strategies they are focus in discover the needs and wants of consumers or clients, who are prospective buyers and consumer of goods or services. A need occurs when a person feels deprived of basic necessities such as local power company or go to the doctor for example. A want is a need that is shaped by a person’s knowledge, can be drink a cup of coffee or pay for a phone service. Every organization is focuson satisfy the needs or wants of a specific group or target market, developing a unique marketing program to reach each one of them

Explanation: