Question

Andrew sells ball pens that have a radium body. This is the most unique feature of his product. Andrew charges a premium price for these pens because of this feature. He is using a strategy.

Answer 1

^^^ isn't wrong but the complete term is "product differentiation strategy"

Step-by-step explanation:

Hopefully this helps others using plato

Answer 2

a differentiation strategy

Step-by-step explanation:

Note, a differentiation strategy occurs when a producer/seller sets apart his/her product from other competitors by giving it unique features such as quality, or other physical uniqueness, and so they may charge a premium price because of these unique features.

Hence, because Andrew's customers recognized this unique features they are willing to buy his ball pens over others; meaning the strategy worked.