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What is the distinctive competency Toyota appears to be hoping to achieve by investing in Uber Technologies?

a. Basic factors of production
b. Intellectual property
c. Organizational architecture
d. Resources

User Zo Has
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1 Answer

4 votes

Answer:

b. Intellectual property

Step-by-step explanation:

Toyota is investing in Uber a car hailing service company.

Uber has cutting edge technology that makes it stand out from other car hailing services.

Toyota wants to have a part of this technology in order to improve on their cars and make them stand the test of time with regards to customer satisfaction.

To do this Toyota invested $500 million in Uber and in exchange they have access to Uber's intellectual property.

User Raymond Tau
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