Answer:
1. Using long words and sentences to impress your reader
2. Using all capital letters to draw attention to your message
Step-by-step explanation:
When we're writing a message, we want to make sure that the person we are sending it to will understand it. It's important that we think about the purpose of the message before we start writing it, organize the message around one clear main idea (the purpose), and review it before sending it so that we can correct any mistakes we could've made.
Using long words and sentences and using all capital letters is counterproductive. It's hard to keep track of what we are reading when the words and sentences are too long, so it's better to use shorter, more understandable sentences. We are used to most of the letters being written in the lower case, which is how it should be. Capital letters are distracting, which makes the message harder to read.