Answer:
: a. format wars.
Step-by-step explanation:
These are the options
: a. format wars.
b. dominant designs.
c. standard battles.
d. segment zero.
From the question, we are informed about Microsoft and Apple who are widely known as technological rivals. When one company comes out with a new laptop, the other is quick to respond with a new product offering using its respective operating system. Both companies seek to control the technical standards in the personal computer market.
In this case, the competition is referred to as format wars. format wars can be regarded "standard war" it is a kind of competition that exist between formats, it could be between two formats, there formats and so on, that are in compitition for the same kind of market. It is a compitition for dominance market which do occur among format/producer that domain in some kind of technology.
Hence , the kind of compitition between Microsoft and Apple as described as format wars.