Question

Which CRM method measures the frequency of a customer’s purchase and records the customer’s last visit?

decision tree
B.
web analytics
C.
RFM analysis
D.
loyalty programs

Answer 1

Its C

Explanation: I got it right so you should too

Answer 2

RFM analysis

Step-by-step explanation:

An RFM analysis evaluates clients and customers by scoring them in three categories: how recently they've made a purchase, how often they buy, and the size of their purchases.