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Which CRM method measures the frequency of a customer’s purchase and records the customer’s last visit? decision tree B. web analytics C. RFM analysis D. loyalty programs
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Which CRM method measures the frequency of a customer’s purchase and records the customer’s last visit?

decision tree
B.
web analytics
C.
RFM analysis
D.
loyalty programs

User Ramprasad
by
3.7k points

2 Answers

1 vote

Answer:

Its C

Explanation: I got it right so you should too

User Valentin Perrelle
by
3.5k points
4 votes

Answer:

RFM analysis

Step-by-step explanation:

An RFM analysis evaluates clients and customers by scoring them in three categories: how recently they've made a purchase, how often they buy, and the size of their purchases.

User TJC
by
4.0k points
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