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1 vote
Quiz Instructions

Question 1
5 pts
(02.01 LC)
Which of these factors is likely to have the greatest influence on purchases by consumers to choose a different
option than originally intended?
The price of a good or service
The price of alternatives or substitutes
Their own income
Their personal preferences

User Lev Z
by
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1 Answer

1 vote

Answer:

The price of alternatives or substitutes

Reason: When there are alternatives or substitutes, this means that the consumer can then get better options.

User JohnUS
by
5.3k points