Question

Quiz Instructions

Question 1
5 pts
(02.01 LC)
Which of these factors is likely to have the greatest influence on purchases by consumers to choose a different
option than originally intended?
The price of a good or service
The price of alternatives or substitutes
Their own income
Their personal preferences

Answer 1

The price of alternatives or substitutes

Reason: When there are alternatives or substitutes, this means that the consumer can then get better options.