Question

Laurie saved for six months to have enough money to buy a new designer outfit to wear to a special party. She had to travel to a larger city to purchase this outfit, but it was worth it to her because it made her feel beautiful and confident. The difference between the benefits Laurie perceived from this purchase and the cost to her to acquire these benefits describes her Group of answer choices

Answer 1

These benefits describe her customer value.

Step-by-step explanation:

We define customer value in marketing as the satisfaction that a purchaser will or expects to obtain from a product or action. Which includes all the benefits that said product offer to a person in exchange for money or any other way of payment.

In the case of Lurie, even though the dress was expensive and not easy to buy, she believes that it is worth it because it brings considerable benefits to her.