Question

A marketing plan refers to:_______

a. the detailed day-to-day operational decisions essential to the overall success of marketing strategies.
b. a road map for the entire organization for a specified future period of time, such as one year or five years.
c. the long-term decisions made to implement the marketing program and the monitoring of those decisions.
d. a technique that marketing managers use to quantify performance measures and growth targets to analyze their firm's strategic business units (SBUs) as though they were a collection of separate investments.
e. a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.

Answer 1

e. a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.

Step-by-step explanation:

A company's marketing plan generally involves specific periods of time, and usually last more than one year, but they aren't long enough to be considered as long term goals (more than 5 years). They follow the company's marketing strategies (long term goals), coordinate marketing activities and set short term goals.