Question

Price elasticity of demand is an important tool for managers in in a selling environment in deciding what to put on sale. Assume you are the District Manager of a grocery chain which sells everything like Ralphs or Albertsons. What will you put on sale in your district during the Valentine's Day week

Answer 1

The manager of the grocery chain should put two types of products:

1) products that are staple in Valentine's Day, because they are very likely to be sold in large numers.

2) products that have low price elasticity, or that are relatively inelastic, because these products will be sold in important quantities even if theirprices are moderately increased, bringing more profit to the firm.