Question

HELPED NEEDED !

David’s company has production plants set up in almost 20 countries. However, his company is experiencing low demand and its total exports are decreasing. Moreover, due to strong competition, David’s company has resorted to intensive marketing strategies. This focus has led to an increase in marketing costs. In which phase of the product cycle is David’s company?

A.
introduction
B.
decline
C.
maturity
D.
growth

Answer 1

B. Decline

He has scaled his business, and the years have caused damage to his overall products hence the business is in decline.