Here's the full question;
Both consumers and organizational buyers purchase products online but a much larger percentage of the total dollars sold online are ___ transactions. internet.
Answer:
consumer (retail)
Step-by-step explanation:
Consumer buyers refer to all individual or personal purchases a case whereby the decision to buy is made by just an individual. However, Organizational buyers involved a decision process carried out by several individuals in an organization.
It is fair to say that consumer buyers perform online purchases more frequently than organizations, thus, a much larger percentage of the total dollars sold online are retail transactions.