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Both consumers and organizational buyers purchase products online but:_____.

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Here's the full question;

Both consumers and organizational buyers purchase products online but a much larger percentage of the total dollars sold online are ___ transactions. internet.

Answer:

consumer (retail)

Step-by-step explanation:

Consumer buyers refer to all individual or personal purchases a case whereby the decision to buy is made by just an individual. However, Organizational buyers involved a decision process carried out by several individuals in an organization.

It is fair to say that consumer buyers perform online purchases more frequently than organizations, thus, a much larger percentage of the total dollars sold online are retail transactions.

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