Answer:
Masculinity.
Step-by-step explanation:
Negotiation can be defined as the process in which a buyer and a seller of goods and services reach a compromise on the price or amount of money to be paid. Negotiations in business depicts a win-win situation for both the buyer and seller.
Negotiation is gendered in that the qualities of bargainers such as analytic rationality and strategic thinking are linked to masculinity.
This ultimately implies that, when it comes to negotiating the price of an item or a product, the male bargainers (customers) are considered to be more rational by comparing products with existing products and prices, as well as being strategic in thoughts through the consideration of alternatives.