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If you have an offer that’s targeted towards your leads in your database and wouldn’t provide as much value to your customers, what could you segment by to send only to your leads? answered

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Answer:

Lifecycle stage

Step-by-step explanation:

Lifecycle stage is a term often used marketing, to describe a strategy or technique prohibiting actual and potential sales leads from declining through the cracks. It can also be utilized to document changing prices through different levels so activity within various levels can be effectively optimized.

Hence, in this situation, one could segment by LIFECYCLE STAGE to send only to leads.

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