Question

"At WainPort Industries, the firm’s senior managers approach marketing implementation with the belief that marketing strategy should be developed at the top of the organization and then transmitted to lower levels where frontline managers and employees implement it. What implementation approach is being used at WainPort?"

Answer 1

The correct answer is: Implementation by command.

Step-by-step explanation:

To begin with, in the field of marketing the "Command Approach" is understood as the method of implemantion by which the strategy is established in the top levels of the organization and then is transmitted to the whole other inferior levels in order to implement it and carry out the action that must be done as planned with the only purpose to accomplish all the goals preestablished. Therefore that WainPort is using that type of marketing implementation in the organization when they push the information from the higher levels to the lower levels.