Question

Write down a list of potential satisfiers in financial services and then a list of dissatisfiers. what would be the benefits to the financial institution of eliminating or reducing the dissatisfiers? ​

Answer 1

Satisfiers are things which would motivate one to purchase a service or retain a service provider or keep a job. Dissatisfiers are things which do the opposite.

Step-by-step explanation:

In the financial services sector, the list of Satisfiers are:

• Attentiveness
• Speed of service,
• Care and
• Helpfulness

Dissatisfiers are:

• Lack of integrity
• Unreliability,
• Sluggishness,
• Irritable attitude

Benefits of eliminating dissatisfiers to the financial institution are:

1. Happier customers
2. Increased bottom line (happy customers tell each other why they are happy and that always attracts other customers who would like to experience the value they are getting.
3. Increased Customer Lifetime Value
4. Increased Brand Equity

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