Question

A discontinuous innovation is a product that:___________

a. disrupts consumers' normal routine but does not require totally new learning.
b. requires no new learning by consumers.
c. is not purchased by innovators and early adopters.
d. initiates obsolescence of a product class.
e. requires consumers to learn entirely new patterns of behavior and product usage.

Answer 1

e. requires consumers to learn entirely new patterns of behavior and product usage.

Step-by-step explanation:

Discontinuous innovation is defined as a new product in a market or industry that requires the final user to change behaviour by learning a new process for use of the product. It causes dramatic change in the dynamics of the industry such as competition, industry revenue, growth rate, and pricing.

The products introduce a function that has never existed before so customers will need to learn entirely new patterns of behavior and product usage.

Answer 2

Answer: e. requires consumers to learn entirely new patterns of behavior and product usage

Explanation: Innovation could be described as the introduction of something new to the market, this coid be marked by changes in the working principle or implementation or modification of new product features or even a complete overhaul of previoulsy existiing functions. A Discontinous innovation can be explained as a total change or complete overhaul in the type of product produce. It is marked by having a complete difference from the previously existing versions. As such, there is a shift or change in the usage of the product which is totally different from that which exists with the previously adopted versions.