Question

Justine has just started a company that makes notebooks and other stationery items out of recycled materials. She has decided to use a profit orientation, and wants to make a 10% profit from all sales. Why is this a bad idea?

Answer 1

10% is a high-profit margin

Step-by-step explanation:

Since Justine is just starting her new business this might actually be a bad idea because 10% is a high-profit margin. In new business, you need to start off with very small profit margins in order to attract customers with low prices and grow a loyal customer base. Once the business begins to grow and sales start kicking up then you may begin increasing your profit margins.