Answer:
Market extension merger.
Step-by-step explanation:
If a sports equipment manufacturer wants to form a merger with an athletic wear company this would be known as a market extension merger. To further understand what a market extension merger is, here is a brief explanation.
A market extension merger has to do with when two companies that are involved in similar products, either in production or sales come together to combine their different markets. Both companies would benefit from this merger because through this they would reach a bigger customer base.