Question

The company you work for crafts specialty fishing rods for sale across the country in​ high-end sporting goods stores. During economic​ downturns, when people have less disposable​ income, sales drop dramatically. Management has asked your advice on how to better handle the cyclical effects of the economy. Which of the following would be the BEST​ recommendation?

1. Increase Product mix
2. Speed to market

Answer 1

1. Increase Product mix.

Step-by-step explanation:

This is naturally a marketing strategy where the a company is said to outline its goods or services in order to make sales. This is one out of various marketing strategies known by these companies that has stood out to be a form of fast sales and create returns even in the thickest of hard times.

It can also be called product assortment,making it to sum the the total number of product lines offered by a company to its customers. The products could possibly range from one to other company products and in this manner, it is seen or portrayed for this form of marketing.