Question

Wayne Industries is building a new prototype riding lawnmower especially for women. The marketing strategy for the product has been developed and presented. The lawnmower is now being tested rigorously. This step will ensure that the product meets all the CPSC product specifications and leaves little chance for any product liability issues. Which step int he new product development process is this?

A) After this stage, no changes can be made in any aspect of the product design, features, or composition.
B) At this stage, the functional features and the intended psychological characteristics are combined.
C) The new product at this stage can be distributed through a full-scale roll-out immediately.
D) The new lawnmower is at the introductory stage of the lifecycle.
E) The new-product idea is at the last stage of the development process.

Answer 1

The answer is option E) The new-product idea is at the last stage of the development process.

Step-by-step explanation:

The are several stages in the development of a new product idea. Beginning with initial idea generation all the way to the final evaluation stage.

The new prototype riding lawnmower especially for women designed by Wayne Industries is at the last stage of the development process.

The last stage of the development process also known as the Evaluation phase is characterized by:

• Presenting the marketing strategy developed for the product.
• ensuring that the product meets all the CPSC product specifications and leaves little chance for any product liability issues.