Question

Chipotle developed a mobile social game called Scarecrow that allowed players who achieved average to high marks in the game to earn coupons that could be redeemed at Chipotle locations. This is an example of which of the following?

Answer 1

Advergame

Step-by-step explanation:

An advergame is a game that is developed in conjuction with a corporate firm which contains advertisment of the products of the corporate firm as well as the firm itself.

In an advergame, adverts related to the corporate firm that has teamed up with the gaming company are displayed at stages or intervals as agreed upon by the corporate firm and the gaming company.

In the case of Chipotle, it developed a social game to help customers get coupons that can be redeemed at Chipotle stores all over. The scarecrow game is an advergame.

Cheers.