Answer:
Conflict between cooperation and competition
Step-by-step explanation:
A strategic alliance consists in a temporary union between two or more firms, with the goal of working closely, in a cordinated manner, in order to achieve a specific result.
Because a strategic alliance is not a formal or definitive union, and each member of the alliance remains an independent firm, a conflict between cooperation and competition may arise, because the independent firms, while desiring to cooperate in order to achieve the best results under the alliance, are expected to compete again at some point in time as independent entities once the alliance ends.