Answer:
Updated Frequently
Use a friendly, professional tone.
Step-by-step explanation:
A blog can be defined as an informal journal posted on a webpage either by an individual or group of people. A blog is written online and updated regularly.
There can be many purposes of writing a blog; it varies according to the writer. A blogger may write to express his/her feelings, views, etc. Or they can also write to share information related to anything such as education, etc.
The characteristics of a good blog are that it is updated regularly and written in a friendly and professional tone. A blog should be different from the existing ones, they should share the information which can not be found on other blogs.
Thus the correct answer is option third and fourth.