Question

Brandi recently began a new position as VP Sales for Otis Elevators, a large firm selling new equipment elevators for new construction, replacement elevators for existing buildings, and service contracts to maintain elevators. Otis Elevators sales representatives typically work closely with construction engineers and electrical contractors on new construction projects to determine the best placement and type of elevator to install to ensure efficient and safe operation. Which factor favoring the use of personal selling relates to this activity?

Answer 1

Answer: c. Technically complex

Step-by-step explanation:

The Technically complex factor of marketing speaks to the companies that make complicated products. In marketing to the clients of such companies, it is important that the marketers know the specifications of the products so as to explain it to the clients who are usually already quite knowledgeable in the area.

If engaging in Personal Selling as Otis Elevator Sales marketers do, they would need be very knowledgeable in the field in trying to convince clients as well as ascertain client needs. This is where the Technically complex factor comes into play.