Final answer:
Ivanhoe's Wind Toys should produce 1,200 Valentine's Day banners to maximize profit within the limit of 1,200 sewing machine hours, resulting in $2 contribution margin per unit. No Easter kites will be produced as they offer lower contribution margin and the available hours would be entirely used for banner production.
Step-by-step explanation:
Ivanhoe's Wind Toys must decide how many Valentine's Day banners and Easter kites to produce within the constraint of 1,200 sewing machine hours available for production. To calculate the optimal production mix, let's consider the contribution margin per unit for each product, which is the sale price minus the variable cost per unit.
For Valentine's Day banners:
- Selling price: $11
- Variable cost: $9
- Contribution margin per banner: $11 - $9 = $2 per banner
- Sewing time: 1 hour per banner
For Easter kites:
- Selling price: $15
- Variable cost: $14
- Contribution margin per kite: $15 - $14 = $1 per kite
- Sewing time: 0.25 hours (15 minutes) per kite
Given the higher contribution margin for banners, Ivanhoe should maximize the production of banners. With 1,200 hours, all hours can be dedicated to producing banners, yielding:
1,200 hours × 1 banner/hour = 1,200 banners.
No hours would remain to produce any kites, making the production number for kites 0 Easter kites.
It's important to note that Ivanhoe will not meet the entire demand for banners and will not start the production of kites due to amount of sewing time required and the contribution margin comparison. If other considerations such as fulfilling a minimum quantity of orders for kites or customer satisfaction over meeting demand for the Easter season are significant, Ivanhoe may need to adjust this straightforward profit-maximizing decision.