Question

"Starbucks chief Howard Schultz frowns on research, advertising, and customer surveys. He conducts his own informal primary research by visiting 25 store locations a week and talking with his baristas, managers, and customers in person. This kind of observation, he insists, provides the information he needs most.12 What are the pros and cons of such informal research to gather primary data?"

Answer 1

Step-by-step explanation:

Here are the Pros and Cons of informal research to gather primary data.

-Pros

*Primary Research Data adds credibility to information.

* It proves very useful especially when data is required to solve a particular problem.

-Cons

* Collecting primary research data has been proven to be very expensive.

* It involves using a lot of time and energy. That is to say that it can be very time consuming and energy draining.