Answer: speciality retailers
Step-by-step explanation:
A specialty retail store is a form of retail store that focuses on a particular product categories, rather than focusing on selling large number of consumer products categories.
When one thinks of a specialty retail store, one thinks of a specialized store like Lululemon which deals with yoga wears rather than a store like Walmart.
When a consumer guess into a specialty retail store, it is assumed that they are searching for something within that category of that retailer.