Question

Seeing an apple (for Macintosh) or the Marlboro Man may make it easier for consumers to remember and consider these brands when making a decision. This is best thought of as an example of a(n) _______ placing the brand in the consideration set.

A) retrieval cueB) usage situationC) attitudeD) brand imageE) evaluation

Answer 1

The answer in this case would be option A) from the answer lists or options of retrieval cue.

Step-by-step explanation:

• In general,retrieval cue involves an information retrieval process or mechanism which is primarily triggered by any identical previous memory or certain symbol/s which has been encountered by the brain previously.
• Hence,based on retrieval cue,an individual can basically recall or register something based on a specific memory of any sign or symbol that is somehow related to the concerned object or thing that the individual is trying to remember.
• In this case,seeing an Apple or Macintosh or Marlboro Man basically triggers certain memory/s associated with specific aspects or features of these brand that can enable them to remember and consider these brand while undertaking any purchasing decision/s.