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Build interest in your sales message by developing your central selling points with rational, emotional, or dual appeals. Rational appeals are appropriate when a product is, for example, important to BLANK . Emotional appeals are appropriate when a product is, for example, BLANK . Whether using rational or emotional appeals, remember to translate cold facts into BLANK .THIS IS THE OPTIONS DO THEM PLEASE :)option 1-health-appearance-egooption 2-short-lived-expensive-essentialoption 3-scare tactics related to current events-warm feelings and reader benefits -logical arguments

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Answer:

1. Health

2. Essential

3. Warm feelings and reader benefits

Step-by-step explanation:

Note that, in marketing Rational appeals are appropriate when a product is, for example, important to herlth. While Emotional appeals are appropriate when a product is, for example, essenal products.

Whether using rational or emotional appeals, remember to translate cold facts into warm feelings and reader benefits.

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