Question

William Morris Agency represents country singer Trace Adkins in negotiations with various venues in which he could perform. Imagine that the agency decided the singer would not perform at venues located in small town communities that have less than 100,000 people. This basis of venue segmentation is __________.a) nature of goodb) psychographicc) geographicd) usagee) buying condition

Answer 1

b) Geographic

Step-by-step explanation:

-Nature of good refers to dividing the market based on the type of product.

-Psychographic refers to dividing the market according characteristics like personality traits, values and lifestyles.

-Geographic refers to dividing the market to target a particular place. It could be a country, state, city or specific area.

-Usage refers to dividing the market based on how much the customers use a product.

-Buying condition refers to dividing the market based on customers behaviors when buying a product.

According to this, the answer is that the basis of venue segmentation is geographic.