Question

Picture the following hypothetical example: Melissa just launched a firm in the wireless communications industry. Shortly after the company was launched, Melissa announced that a prominent Silicon Valley venture capitalist had agreed to serve on her board of directors. Melissa knows that such a high-quality appointment will send an important message to her potential business partners and clientele. This phenomenon is referred to as _

Answer 1

Signaling

Step-by-step explanation:

The phenomenon of Melissa announcing that a prominent Silicon Valley venture capitalist had agreed to serve on her board of directors is referred to as signaling.

Signaling in business communications sends an important message to potential business partners and clientele and is a marketing strategy for being at the edge or leveraging on other business.