Question

Kroger, headquartered in Cincinnati, Ohio, is one of the nation's largest grocery chains. It owns several brands sold in its stores, including Private Selection, Heritage Farm, and Simple. These brands represent which type of brand sponsorship?

A. Private brands
B. Private labels
C. Manufacturer's brand
D. Generic brands
E. Co-brands

Answer 1

Kroger's brands Private Selection, Heritage Farm, and Simple are examples of private labels or private brands, which are owned by the retailer and sold exclusively in their stores.

Step-by-step explanation:

The brands Private Selection, Heritage Farm, and Simple owned by Kroger which are sold in its own stores represent a type of brand sponsorship known as private labels or private brands. These are brands that are owned by the retailer and sold in their own stores, rather than being brands from external manufacturers. These private brands allow retailers like Kroger to create exclusive products, oftentimes with higher profit margins compared to national or manufacturer's brands. Creating and controlling private labels can also help retailers like Kroger to maintain quality and customer loyalty.

Answer 2

Private brands or if not private labels is the answer.