Question

A company’s manager estimates that in the upcoming year, increasing advertising costs by $25,000 will cause sales revenue to increase by $60,000. If the company’s contribution margin ratio is 35%, what will be overall effect on net income? Group of answer choices

Answer 1

Loss of $4,000 in overall net income

Step-by-step explanation:

Contribution margin is the net of the sale price and variable cost. Contribution margin ratio is the ratio of contribution to sales.

According to given data

Sales = $60,000

Contribution Margin = $60,000 x 35% = $21,000

Net Income = Contribution margin - Fixed costs = $21,000 - $25,000 = -$4,000

Advertisement Expense is a fixed cost.

There will be a loss of $4,000 added to overall net income.