Question

gned intricate products that markets did not perceive any need for. They have aired promotional campaigns that have offended audiences. They have priced products out of reach of the target market. Marketing experts defend the importance of ________________, the process of gathering all sorts of information about customers and products in order to make informed

Answer 1

Marketing research

Step-by-step explanation:

Marketing research is the process by which a marketer identifies and define opportunity and problems in the market. He considers how to generate, refine, and evaluate marketing efforts.

It connects the consumer and producers to the marketer.

If proper research is done then they would not have aired promotional campaigns that have offended audiences, and priced products out of reach of the target market.