Question

To keep track of the latest developments in computing, Lenovo's research centers are located inChina, the United States, and Japan. Also, to benefit from low-cost labor and reduced shippingcosts, the company's manufacturing facilities are in Mexico, India, and China. Lenovo's products arethe same for its domestic and foreign markets. Which strategy does Lenovo follow?A) a transnational strategyB) a multidomestic strategyC) a localization strategyD) a global-standardization strategy

Answer 1

Answer: D. Global standardized strategy.

Explanation: Global standardized strategy is the ability of a firm to intentionally use one marketing strategy for it product in different countries. That is the marketing strategy used are the same everywhere its product is sold.

Lenovo uses global standardized strategy, marketing its product with the same strategy and price in the countries housing its production and the countries it distribute to.