Question

A researcher asked Kelly, as a subscriber to Fitness magazine, which ads she remembered seeing in the most recent issue. Then Kelly was asked questions about the content and appearance of the ads she remembered. The researcher was using ________ to test the effectiveness of ads in the magazine.

Answer 1

Unaided Recall.

Step-by-step explanation:

This is a marketing strategy used to determine how well a customer or people remember an advertisement.

Such question tools are commonly used in marketing research and other situations in which it is desirable to know the respondent's reaction to questions unprompted by previous questions or topics mentioned in previous questions. They can sometimes come up in form of short clip or mostly come as questionnaires.