A way to appeal to logos is Properly researching your subject and appealing to the ethics of the audience
Step-by-step explanation:
A logo is an identification mark of a company .It can be a graphic mark, an emblem, or a symbol which is used to represent a particular brand
Certain Characteristics of a Logo is:-
- It has to be simple so that the people can easily recall it .
- A simple logo is easily re-callable by the individual.
- It has to be versatile
- The logo need to be relevant also
So the best way to make your logo appealing is that it need to be well researched and the logo designer should keep in mind the ethics of the people before designing the logo