Question

Wanda and Jim are working on a research project to anticipate customer attitudes toward a proposed new product line for their company. They have worked with the marketing manager to determine the answers that are needed, and have created a detailed design of the research project. Their next logical step will be to:________.

a. develop a budget.
b. begin to collect data.
c. summarize their pre-liminary conclusions to present to managers.
d. begin recommending changes to the new-product line based on ideas developed in the design phase.

Answer 1

The best answer is "B"

begin to collect data.

Step-by-step explanation:

In conducting an effective market research, you first have a well defined objective knowing exactly the Problem your research is aimed at solving then you determine the research design with the preferred research tool to be used by you.

When this is implemented data is collected afterwards and in the case of Wanda and jim, they have already put into consideration these steps and next logical step for them is to "collect data" after which it is analyzed.

Answer 2

B.

Step-by-step explanation:

Begin to collect data.

After the research objective has been stated a a detailed design of the research project has been created, the next step for Wanda and Jim is to collect data.

We can collect two types of data, primary and secondary data. Primary Collection of data involves working in the field and collecting informations through interviews, surveys and focus groups. Secondary data are already existing data and can be gotten from websites, government agencies, research firms and social networks.