Question

Ford conducted research that gave them insights into characteristics of Gen Z. Although Ford finds the information important, they aren't currently developing a specific feature in their vehicles to address the Gen Z characteristics. The R&D completed could then be characterized as:

a. fact finding
b. development and implementation.
c. basic research C
d. applied research.

Answer 1

The correct answer is letter "C": basic research.

Step-by-step explanation:

Basic research is a preliminary study conducted to identify certain aspects of a given item or event. The study is more informative than conclusive and leads to secondary research to acquire more details over the item or event. The reasons for conducting basic research include testing the results of a primary study to find out its relevance or saving resources in large research that bring no added value.