Question

John’s Company Makes A Great Product And Customers Are Happy With Their Purchases. Unfortunately, Few Potential Customers Visit The Company’s Website. What Are Two Ways That Responsive Search Ads Could Help John’s Company Reach More Potential Customers? (Choose Two.)

A) With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
B) With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.
C) With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.
D) With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.

Answer 1

A) With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.

C) With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.

Step-by-step explanation:

Google's responsive ads automatically adjust their appearance, format and size to fit in the available spaces that might show up in a website. Besides fitting on any spaces available, responsive ads can also adapt to the native format of the website.

Another advantage of responsive ads is that they are much cheaper than extended text ads, so the cost per click is much lower.