Answer:
c. brand image
Step-by-step explanation:
The images and perception created by a brand in consumer's minds in the form of imaginary features and limitations, is referred to as a brand's image. Brand image gets formed gradually and not instantly.
Brand image refers to imaginary traits or shortcomings associated with a brand which a consumer is able to visualize or perceive. Such image emerges as an outcome of a brand's advertising, the displayed attributes and validated by consumer's own experience with the brand.
Brand image differs from person to person since everybody perceives a particular brand in a different way. Thus, it is essential for an advertiser to create a strong brand image.
In the given scenario, J.C Penney's advertising style is built upon attributes of no-nonsense i.e serious product quality and more economical i.e affordability.
This form of brand image advertising aims to create a strong brand image and form positive impressions in the minds of the consumers w.r.t the brand and link the brand with attributes as claimed.