Question

Natasha has joined a gym. She has the option of choosing one of the two trainers, Mathew or Jody. She chooses Jody because she feels that Jody is fitter and more agile than Mathew. Natasha thinks that Jody will be a better trainer even though both Mathew and Jody have equally good records as trainers. Natasha's decision to choose Jody as her trainer is due to _________.A. source expertise

B. source likeability
C. source reliability
D. source attractiveness

Answer 1

D. source attractiveness

Step-by-step explanation:

• Source attractiveness is a great way to promote products based on certain resources that most consumers find attractive. Nike, for example, only uses athletes in its advertising.
• So if Messi is in Nike advertising it is the Messi attraction that sells more than just shoe features to Nike.
• Sellers choose a source that is similar to the product or most attractive when it comes to the product. That’s why cosmetic companies like L’Oreal, Revlon, and Lakme choose actresses; Children’s products are promoted using animated characters such as Doremon.