Question

Emilio saw a wonderful all-in-one kitchen appliance for sale on TV. The appliance would allow him to get rid of six small appliances and leave more room in his kitchen. Emilio called the number and agreed to purchase the product. He then found out that the price only covered the product base and he would have to purchase each appliance add-on individually. When he did, this the product cost significantly more than he originally thought. This is known as the

Answer 1

C) low-ball technique.

Step-by-step explanation:

The low ball sales technique is legal, although it is also deceiving. It refers to a technique where a good or service is offered at a low price to attract customers' attention, and then the product or service is offered at a much higher price to include all the amenities or functions initially offered.

This is a very common car sales technique where a car is advertised at a certain price and the features offered correspond to a higher trim. Once the customers approach the dealership, they are told that the advertised price was for the basic model and that the advertised car is actually worth much more.