Answer:
Physiological needs
Step-by-step explanation:
Abraham Maslow developed the need hierarchy theory of motivation. As per him, the urge to fulfill a need by an individual serves as primary factor of motivation.
Maslow specified the following needs in their order of hierarchy i.e from lowest to highest:
- Basic Physiological needs: These correspond to an individuals basic needs such as food, shelter , clothing etc.
- Safety Needs: Refers to security needs both physically and financially.
- Social Needs: Refers to the need for love, affection and friendly ties.
- Self Esteem Needs: Refer to an individual's self respect and self confidence.
- Self Actualization Needs: Refers to the need of utilizing one's full potential and capability.
In the given case, the vendor pays it's employees a higher wage than the minimum wages. These wages would help employees satisfy their basic physiological needs as conveyed by the term, "living wage".