Question

Braintree Inc., a manufacturer of smartphones, has entered into a 15-year partnership with a software company to develop sophisticated operating systems and innovative mobile applications for its phones. This would mean that both the companies will have to mutually share their resources, knowledge, and capabilities to develop a superior product. What is the relationship between Braintree and the software company best referred to as in this scenario?

Answer 1

B. Strategic Alliance

Step-by-step explanation:

A strategic alliance is a formal agreement between two or more separate organizations who aim at achieving a specific goal or goals while remaining as separate organizations. It is a form of business relationship between two or more independent organizations that allows them achieves objectives and goals neither would have been able to on their own. In this scenario, the relationship between Braintree Inc and the software organization is to create sophisticated operating system and innovative mobile applications for its phones.

Answer 2

strategic alliance

Step-by-step explanation:

Based on the scenario being described within the question it can be said that the relationship in this scenario is best referred to as a strategic alliance. This term refers to an agreement between two parties in which they both help each other reach an agreed upon goal but still remain as their own independent organization. Instead it is only a strategy to reach the goals at a much faster time-frame than if each company were doing it alone.