Question

Slatescape sells crushed slate to be used as a decorative, permanent mulch to keep weeds out of flower beds. Initially, Slatescape was marketed heavily to home owners, but after years of radio and television advertising, Slatescape has decided to put a majority of its promotion budget into personal selling and sales promotion to lawn and garden supply stores and large discount stores such as Walmart. This new strategy is a _____ strategy.

Answer 1

Push promotional

Step-by-step explanation:

A push promotional strategy is a marketing strategy that allows taking the goods directly to the target market or customers through any medium, it always intimates the customers of a company's products.

Slatescape decided to put a majority of its promotion budget into personal selling and sales promotion to lawn and garden supply stores and large discount stores such as Walmart by adopting a push promotional strategy.